We are excited to announce that we have been selected as one of Businessweek’s Top 25 of Most Promising Social Entrepreneurs in America for our Hello Rewind company (launched under the Longitude). We are passionate about social innovation and this is the first of our internal Lab Longitude projects which are designed to benefit people. Businessweek included us amongst established and much larger companies on their short list. Read Businessweek’s slideshow feature on Hello Rewind…
We had a fantastic time at SXSW last month with the nation’s leading digerati. We returned to New York a bit smarter and wiser from the trip, elevating the Longitude to a new level in terms of thinking about our digital disciplines. We’re now tackling new projects and engagements with a refreshed approach in building communications that stand out from the clutter. As we’re currently in the formational stages to build another socially good marketplace project,…
I like cookies, and I’m sure zest of lemon is delicious too — but I don’t like either of those two foods covered in soot. In my first post on the newly launched Longitude blog, I talked about how “operations as marketing” is one of my deepest marketing fascinations. I also said I’d be posting on the topic. Well I like to underpromise and overdeliver because not only am I writing on the topic, but…
We made it to Austin! We’re excited to be here with old and new technorati friends from all over the country. Some we haven’t seen for 10 years from previous lives in different cities. We signed up for SXSW interactive back in the fall when we knew that we had to be at the best place to align ourselves with the latest digital advancements in communications and culture. Little did we know that we would…
Since this is my first post on the Longitude blog, I want to take a minute to introduce something I’ll cover often: operations as marketing. Fueled by hundreds of small brands and more visible ones like Trader Joe’s and Zappos, it’s a movement I think is seismic, and one that innovative firms like Zeus Jones have been talking about for a while. To understand why I think operations as marketing is a movement, first take…